+55 11 3032-8493
+55 11 3034-2949
contato@attack.art.br
Rua Hungria, 696 8º Andar
01455-000 São Paulo, SP – Brasil
This action was carried out in 2012 during Christmas Illuminated, along the bike lane of Paulista Avenue in São Paulo. A sled driven by professional cyclists and a joyful Santa Claus runs along the most important avenue of the city with a system of colorful LEDs that draw public attention. The initiative is a partnership with agency M&C Saatchi F&Q and the Conviva movement.